AM Online

Testore reveals Alfa's ambition

Fiat Auto chief executive officer Roberto Testore has revealed his wish to make Alfa Romeo into a separate prestige retail brand. “It is my dream to have a solus Alfa network,” he said in London.

In the June 22 issue, Automotive Management revealed Fiat Auto's plans to return Lancia to the UK.

It is understood a number of plans are being discussed by senior Fiat executives following the decision to increase marketing investment.

Fiat appears to be trying to model itself on Volkswagen which separated the VW and Audi brands in retail networks.



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