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Vauxhall goes for brake sales push

Vauxhall has slashed brake disc and pad kit prices by up to 60 per cent as the precursor to a major promotional push for brake servicing work through its franchised dealer networks and independent garages.

The campaign, delivered through the Vauxhall Trade Club initiative, will be pump-primed by the company's plans to incentivise owners of older Vauxhall cars to visit their local dealer or Masterfit for a free brake check.

Timed to capitalise on heightened public road safety concerns with the onset of winter, a Vauxhall spokesman claims the promotion could draw in up to 90 per cent of Vauxhall's UK car parc. Trade Club kits feature the fastest moving discs and brake pad: “Vauxhall is not simply reducing the price on a few obsolete part numbers,” says a company spokesman.

Programme manager Jim Williams says these are the “most significant price reductions ever made”by the OEM. The target is a three-fold sales increase.

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