New marketing, sales and fleet directors for Alfa Romeo UK

Alfa Romeo UK has announced new appointments intended to expand and strengthen its sales and marketing operations and dealer network support.

Until now sales director, Jeff Culkin has assumed the role of marketing director. Mario di Maria replaces Culkin as sales director. He was a senior Alfa Romeo area sales manager in Italy, having joined Alfa from BMW two years ago.

Matthew Clark, who has experience in contract hire, corporate sales and dealer operations, has joined Alfa Romeo from Citroën as fleet director. Finally, Raffaella Zapparoli has joined the UK team to work on dealer marketing programmes with Jeff Culkin.