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Dealers back RAC brand reinforcement

The RAC has reissued its brand guidelines to help more than 2,500 dealerships selling vehicles with an RAC inspection or warranty to continue to display the brand correctly and attract even more customers.

Tony Noakes, head of RAC Inspection Services, says: "Dealers using the RAC brand have the power to attract larger numbers of customers onto their forecourts than ever before. Dealers who display the correct RAC trademark logos, whether it be on their website, in advertising or on site, are more likely to be genuine - and potential buyers need to be aware of the difference."

Kevin Young, proprietor of Motorstop, West Wickham has been an RAC inspected vehicle provider for 14 months. Young commented: "We are encouraged that RAC goes to such lengths to protect their brand and I am fully in support of the brand use programme. The new guidelines are simple and easy to understand." Tony Noakes, head of RAC Inspection Services, says: "Dealers using the RAC brand have the power to attract larger numbers of customers onto their forecourts than ever before. Dealers who display the correct RAC trademark logos, whether it be on their website, in advertising or on site, are more likely to be genuine - and potential buyers need to be aware of the difference."

Kevin Young, proprietor of Motorstop, West Wickham has been an RAC inspected vehicle provider for 14 months. Young commented: "We are encouraged that RAC goes to such lengths to protect their brand and I am fully in support of the brand use programme. The new guidelines are simple and easy to understand."

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