An independent survey of 27 vehicle manufacturers highlighted the variation across the country with the average labour rate recorded at Mazda dealers being £44 an hour, according to Warranty Direct.
The survey revealed that the maximum recorded hourly labour rate to repair a car at a Mazda franchised dealer (£88) was almost £70 lower than the £152.75 charged by a BMW franchised dealer in central London – the highest hourly rate recorded.
The company beat its chief rivals such as Toyota and Vauxhall, which Warranty Direct reported, each had an average labour rate in their franchised dealers of £51 an hour, Volkswagen, which came in at £58 an hour and Renault and Honda each at £50 an hour.
Mazda topped Warranty Direct’s low dealer labour rate chart last year.
David McGonigle, Mazda’s fleet and remarketing director, says: “The latest Warranty Direct survey underlines what many fleet operators have already discovered and that is the value for money which Mazda offers.
Mazda has already revealed plans to double its network of fleet specialist dealers as it seeks to further expand corporate business. Currently Mazda has a 140-strong UK dealer network with seven specialist fleet dealers. However, by the end of 2004 Mazda expects to have a network of 157 dealers of which 15 will be fleet specialists with a dedicated corporate sales manager and a sizeable corporate demonstrator fleet.
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