How well do you know your customers?
In a new development for our annual motor retailing conference, this year we will present the findings of Sewells’ latest consumer research which is focused on the attitudes and behaviour of new and used car customers, finance customers and aftersales customers.
CUSTOMERS ARE ESSENTIAL TO EVERY BUSINESS. This conference is for everyone who is serious about:
more customers for their business.
If you have management responsibility for, or an interest in, the growth and prosperity of a dealership or group – do no miss this opportunity to make your business more successful. It could be one of the most profitable days you spend this year.
Why focus on the customer?
Profit margins in the sale of used cars are greater than new car sales. Used car dealers, franchised and independent can, by attracting and retaining more customers, increase sales in new and used cars, motor finance and aftersales, to grow more profits on their bottom line.
It costs 10 times more to get a new customer than it does to keep an existing one. Dealers spend more money advertising for new customers than they do on communication with existing ones.
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