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Rover’s new ad campaign

MG Rover Group has launched a new advertising campaign.

The press and radio campaign features Rover’s new ‘Leather as Standard’ offer, whereby all 2005 Rover 25 and Rover 45 models come with leather upholstery as standard.

Steve Robertson, director marketing and product services at MG Rover Group, says: "This campaign illustrates the value that Rover is putting back into our products. By offering leather as standard on Rover 25 and 45 we are creating a unique proposition which will appeal to our target audience."

The campaign starts on February 4.

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