We too were disappointed, but only with the fact that the survey sample for Chevrolet was just 7% – seven retailers.
Our own recent survey on retailer satisfaction produced 65 responses – and the results from this and other GM surveys showed a significant improvement over Daewoo in almost every category.
For example, the answer to the question “percentage of dealers who felt treated by the manufacturer as a genuine partner” put us in second place. Our showroom demands focus on space to display five to six cars and the training of sales consultants – we have no specific demands on tiles, lighting, showroom sales and lead management processes.
We struggle to think of a brand with more reasonable, pragmatic requirements.
Earlier this year we set up a retailer council purely on our own initiative rather than via a request from the network.
Early days yet, but it’s working well with strong and constructive feedback.
Chevrolet went live in the UK on February 1 this year and we are proud the brand is already achieving ahead of target on awareness and consideration. This can only happen in partnership with a strong network.
Andy Carroll, managing director, Chevrolet UK