Work on the £12m project, which meets the latest Mercedes-Benz corporate identity, began at the end of October, and is scheduled to finish in January.
Nick Tanner, managing director of Greenoaks, says: “The refurbishment of our Slough site is a key development in our Group strategy to comprehensively improve all of our premises and to provide customers with unprecedented levels of care and service.”
The open plan showroom will allow visitors to view vehicles as well as relax in the all-new hospitality suite, which will feature a refreshment bar, plasma television and children’s play area.
Customers can also continue their business at workstations and enjoy internet access. Aftersales facilities will be improved with the refurbished 16-bay workshop incorporating an advanced diagnostic test lane and a dedicated MoT testing area.
The parts department will be modernised and linked to the Greenoaks Group central parts operation, which will reduce the number of components that need to be outsourced and consequently cut lead times and servicing times.
Greenoaks also operates Mercedes-Benz outlets in Maidenhead, Reading and Ascot.