Back in the capital after almost 30 years, the British International Motor Show is the biggest consumer show in the UK, with a target to attract some 500,000 visitors.
Organizers International Motor Industry Events (IMIE) have secured the services of model and racing driver Jodie Kidd as the face of the show.
Kirsty Adams, IMIE spokesperson says: “We’re delighted that Jodie has agreed to be the face of The British International Motor Show for 2006. She has exactly the right mix of glamour and credibility to compliment our new Show. We’re confident that The British International Motor Show 2006 will appeal to its widest audience yet.”
IMIE is currently being guarded about who exactly is attending, but AM has discovered six new models will be unveiled. The manufacturers believed to have committed are: BMW and Mini, ChryslerJeep/Dodge, Ford, Honda, Land Rover, Toyota and Lexus, Lotus, Mazda, Mercedes-Benz, Porsche, Seat and Vauxhall.
Absences will include Audi, VW, Skoda and Subaru. The latter is to spend its money on a prestigious new London dealership instead (AM, October 24).
Taking full advantage of ExCeL London’s dockside setting, the new-look show promises to blend the traditional indoor car exhibits with a full programme of outdoor displays and entertainment designed for the broadest possible appeal. IMIE wants to attract more franchised dealers, repairers and fleet operators to its business day.
Other features will include a 3,000-seater motor theatre where visitors can enjoy performances of live driving stunts and demonstrations, a 4x4 off-road course, nightly Dock Rock concerts with the likes of Robbie Williams and Franz Ferdinand already confirmed, and a driving school where if you’re tall enough to reach the pedals a qualified instructor will take you through your paces as you take a mock theory test before taking to the roads.
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