The logo, designed to “encapsulate a proud history as well as a renewed focus on the future”, will subsequently be introduced across all Fiat models.
Fiat president Luca De Meo says: “In this important, dynamic context we have decided to acknowledge the progress achieved so far, by changing our logo, as a tangible sign of the new impetus that is projecting us towards future challenges.”
Fiat UK management seems uncertain whether the new logo will extend to the network’s branding. One senior manager who spoke to AM said Fiat is currently working on the new showroom identities and there appeared to be no provision within them for the new logo.
Stephen Woods, Fiat dealer council chairman, says: “At the European meeting, this was certainly the message from Luca De Meo – the new logo will just appear across the vehicle range and have no impact on the dealer network.”
Given the difference in both colour and design over the old badge, however, it would seem unlikely that this will remain the case in the long term.
Fiat has been enjoying strong sales in the UK. Its September figures were up by 66% (11,411 units) compared to the same month last year (6,864 units).