Jim Campbell, Hyundai UK marketing director, believes the network is underperforming in used cars. He wants to see them increase volumes by 25%. Currently, dealers are averaging 320 used car sales per site – the target is 400.
“We have an issue of patchy support for the current programme, which is why we are changing it,” Campbell says. “We have half the network on it at the moment, but we hope to get 85% minimum on the new programme.”
The revamp will include new merchandising and a revised warranty product – Hyundai is in talks with suppliers. The online system will enable dealers to access stock held throughout the network, including Hyundai’s own cars. Campbell claims it will also give dealers greater visibility with the public.
“Our system will be as good as the best in the industry,” he adds.
Meanwhile, Hyundai is also planning to make its S-Care aftersales programme mandatory, at the request of the retail network. S-Care implements a number of processes to manage areas like interaction with customers, parts location and picking, customer follow up and selling add-ons.
“Eighty dealers have implemented S-Care and profits have increased substantially for most,” says Hyundai UK managing director Tony Whitehorn. “It transforms the aftersales business.”
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