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Peugeot trade club to boost parts sales

Peugeot GB has become the latest carmaker to begin a trade parts club aimed at boosting its sales to independent garages.

The launch follows three years’ research and almost £1m on evaluating the independent repairer sector and its demands for OE components. Its study of 3,000 independents showed garages would use OE parts by choice, providing the price is right and delivery is possible.

Nine in 10 said that identifying the right part first time, availability and prompt supply were key requirements. Peugeot’s Trade Association Dealers will provide both a regular and ‘emergency’ delivery service. Around 79 are on board, but Peugeot expects this to increase to 100 by the end of March.

“As our vehicle parc ages, more four- to seven-year-old vehicles will be seen by independent motor traders, therefore providing competitively priced parts and good availability. It will be important for Peugeot’s Trade Association Dealers to service this opportunity,” says a spokesman.

He says Peugeot has already suppressed price increases on wear parts and components for older vehicles in a bid to remain competitive with matching quality alternatives. Dealers will now stock a wider range of the fastest-moving parts.

Independent garages which join the club will receive a price guide, access to Peugeot’s Laser and Infotec computer-based parts and technical systems, entry to the trade club’s website and regular visits from a regional parts representative.

The Laser system uses the car’s VIN number to help users identify the right part. Infotec provides access to online manuals, wiring diagrams and repair time schedules.

A list of all Peugeot Trade Association Dealers will be available on the club website.

Fiat Auto UK launched its trade parts programme, known as Club Ricambi, last summer.

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