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3 and Easy becomes a permanent fixture

Chevrolet’s 3 and Easy car-buying scheme, adopted by more than half of its new car customers, has become a permanent fixture in the GM brand’s finance portfolio for most of its models. Sports variants and special editions do not qualify.

Consumers can opt for a zero deposit and zero charge option, with one third paid on delivery, one third after one year and the final instalment at the end of the second year.

The cars will also be offered with a £145, three-year/30,000-mile fixed-price servicing contract, after discontinuing the previous free maintenance offer.

Chevrolet claims that the reshuffling of its consumer package is in response to market research, which showed that Chevrolet buyers, who typically do not approach the 30,000-mile threshold, value 3 and Easy above free servicing.

The fixed price servicing scheme is managed via a new Chevrolet Plus card, which tracks service histories and members’ accounts. The outstanding servicing programme is transferable to a new owner or when traded in.

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