The site at Whitehill Business Park, Peel, to the east of Blackpool and close to the M55, covers five acres and is due to open in August. In keeping with BMW’s requirements, the Mini showroom will be separate.
The retailer says its new location will improve access for customers in Lytham, Wrea Green, Kirkham, Preston and further afield in Lancashire.
It will be the first showroom in the country to have the new BMW European Corporate architecture, voluntary standards that incorporate a tree-lined piazza, shop, lounge, landscaped garden and children’s play area.
Bodyshop, parts and service departments are included in the development scheme.
Derek Woodman’s current BMW and Mini centre in Vicarage Lane, Blackpool, is on the market as a redevelopment site for smaller retail units.
“The reason for moving is to improve the whole experience for our customers,” says sales director Anthony Woodman. “The site will have ample customer parking and those who wish to wait while their car is serviced can have access to the internet, browse in the accessories shop, have a coffee in the customer lounge or, in summer, sit in the garden.”
Derek Woodman, a private company with just the two franchises, has represented BMW for 37 years and has consistently won manufacturer awards.