Opened in April 2005, the £19m flagship facility, situated off the A40, has turned over £79.8m in its first 12 months.
Managing director Adam Jordan says: “Before the dealership opened we had our doubters regarding the level of investment in the site, but it’s been a real example of the adage, if you build it, they will come.”
The dealership sold 2,400 new (of which 319 were Mini) and 900 used cars last year. It exceeded all expectations, not only in financial returns, but also in customer and employee satisfaction.
Jordan says the first quarter of 2006 has got off to a flyer. Net profits compared year-on-year with the two BMW sites High Wycombe replaced – Gerrards Cross and Hughenden – are up 115%, while used car profitability is up 400%.
This year the business expects to sell 2,300 new BMW and Mini, 1,000 used cars and sell 35,000 labour hours – giving a labour turnover of £2.8m. The parts business is expected to grow 15% to £4.6m, with a total predicted turnover for 2006 of £83m.
“We have a wonderful facility staffed by people with passion and commitment. There are no barriers standing in the way of our success,” says Jordan.