Production is scheduled to start in Spring 2008. The company said the new car would be positioned at the higher end of the Lotus range to replace its Esprit, which finished production in 2004. Lotus said: “The decision to assemble the new car at Hethel follows an extensive evaluation of a number of manufacturing locations around the world.”
Over the next few months, Lotus will be undergoing a small re-organisation process within the manufacturing facility to further improve the efficiencies and flexibility at Hethel.
Mike Kimberley, chief executive for Group Lotus, said: "We are very pleased that Hethel has been confirmed by the board of directors as the manufacturing location for this vital new car.
Kimberly said the decision to choose Hethel has not been taken lightly and was influenced by our past achievements and ‘firm future commitments to improve the efficiencies and flexibilities within our manufacturing facility’.
“We have a lot of work to do between now and the start of production and this will demand much commitment and hard work from us all at Lotus," said Kimberly.
The Automotive Academy (the eastern spoke of which is located at Hethel) will be used to train Lotus staff to further improve flexibility and efficiencies.