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New Seat boss outlines fresh strategy for ailing brand

Seat’s new marketing director, Giuseppe Tartaglione, has outlined in an interview with the German industry paper Automobilwoche a new model investment strategy aimed at reversing the Spanish company’s €6.25m (£4.3m) loss last year.

Seat will launch a fourth model range intended to encourage its younger drivers to stay with the brand longer. The accent on sporting character in Seat’s advertising will be supplemented with messages relating to comfort.

A Combi/MPV-type version of the Altea model is due for launch at the end of this year, and Seat may re-introduce the Inca light van.

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