Iain Semple has been appointed to head up the new team. As national franchise manager, he will focus the brand on its retailers and help deliver ambitious growth plans for the future.
David Ovenden, head of operations at Skoda UK, said: "This team was created to be devoted entirely to our retailers. Semple will head up this division to continue growing the brand as more and more people turn to Skoda. His knowledge of the retailer network and sound understanding of franchising make him ideal to tackle this new role."
The dealers heard about plans to grow the company in the UK while the ship sailed from Livorno to the historic island of Elba. On arrival employees had the chance to drive the Roomster, which will be the manufacturer’s fourth model. It goes on sale on September 23.