This would provide £1.2 billion in extra revenue for car manufacturers to spend on green projects and recycling schemes, according to new research from Gilbran, Europe’s automotive real estate company.
The study found that 19% of British drivers said they would not be willing to pay any more money to ensure their cars were carbon neutral and recycled at the end of their lives, although this rose to nearly one-in-four (24%) of men, compared to just 12% of women.
Almost one-in-five (19%) of British drivers said they would be willing to pay more than £1,000 extra for their new car, if the money were invested in these ecological schemes, and a staggering 11% would be willing to pay an extra £1,500 over the current list price.
“These findings show just how concerned British drivers are about the impact their cars have on the environment,” says Nigel Smith, Gilbran managing director.
“This sends a clear message that drivers are willing to invest more to ensure they reduce the impact of their motoring on the environment but they will equally expect to see viable schemes from manufacturers if they are to feel that their money is not being wasted.
“This research demonstrates that manufacturers and Governments can perhaps afford to be more imaginative in the schemes they propose, as car buyers are clearly prepared to go to some lengths to embrace more environmentally responsible motoring.”
(Research was conducted via telephone survey by TNS amongst a representative sample of 640 British car drivers between October 13-15, 2006.)