Motorpoint, the UK car supermarket, will sponsor English Premier Ice Hockey League squad, the Peterborough Phantoms for the 2008 season.

As part of the agreement, Motorpoint will be providing the Phantoms with a new Vauxhall Zafira for the duration of the season, while the retailer’s logo will feature on the team’s clothing, on arena perimeter boards, and in the Weekly Match Night publication.

Motorpoint opened their fifth outlet on Edgerly Drain Road in Peterborough earlier this year and hopes the sponsorship deal will provide additional exposure for the newest site.

James Faulkner, general manager of Motorpoint Peterborough, said: “We are always looking at innovative ways of raising our profile, and being associated with a top Premier League Ice Hockey team such as the Peterborough Phantoms, with such remarkable support from their local community, is a new way we can do that which we are very excited about.”