Land Rover has launched a campaign called ‘Our Planet’ in order to tackle its negative image as a gas guzzling manufacturer.

The new campaign will highlight its improving environmental performance and global conservation and humanitarian projects.

At www.landrover.co.uk/ourplanet visitors can find out about Land Rover’s carbon dioxide offsetting programme which covers all manufacturing emissions and customer use in the UK.

Land Rover and Jaguar are spending £700 million on technology specifically aimed at reducing its carbon emissions.