Launching not one but two new small car ranges this year could play a major role in helping Ford ride the recession, believes Ford of Europe chairman John Fleming.
Fleming was speaking at the Paris Motor Show this week, at which Ford's new Ka was uneveiled which will join the Fiesta at UK showrooms in January.
Fleming says market conditions right now are “terrible”.
He said: “Having two new small cars will certainly help, but it’s still very tough out there.
The new Ka is built at Fiat’s plant at Tychy in Poland, alongside the Fiat 500, with which it shares its platform.
The second generation Ka gains a diesel for the first time – a 1.3-litre 75bhp Duratorq unit, as well as a 1.2-litre 69bhp Duratec petrol unit. Both engines give CO2 emissions of below 120g/km.