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Nationwide Autocentre viral campaign boosts nationwide web traffic

Nationwide Autocentres has launched an online viral game to boost hits to its website, where customers can also book appointments.

The driving game at – is dubbed ‘keep the motor running’ and challenges users to drive for as long as they can on a single tank of fuel by avoiding road blocks and collecting fuel efficiency tokens.

Participants that submit their high scores are then eligible to be sent a £10 voucher which can be spent at any Nationwide Autocentre.

Duncan Wilkes, chief executive, said: “In the first two weeks after we launched the game, we’ve seen more than 100,000 people play and that’s in addition to our usual monthly website visitors of 100,000, so it’s good additional coverage.“We came up with the idea as a way of boosting traffic to our website so we thought we’d give it a go and it was relatively cheap to put together.”

The launch of the viral game comes off the back
of a strong October for Nationwide.

Nationwide is still on the acquisition trail with plans to eventually expand it current 219 network to a maximum of 400, gaining sites at the rate of approximately 25 a year.

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