In his new position, Lenden will be responsible for all Rolls-Royce worldwide marketing activities. He will be based at the company’s head office and manufacturing plant at Goodwood.
Lenden brings almost 20 years of sales and marketing experience to Rolls-Royce, the majority spent working for global luxury brands. His previous position was as head of operations at Aston Martin, managing the sales, marketing and aftersales functions for the UK and Asia Pacific regions.
“We are delighted to welcome Graham to our team at a pivotal moment in the company’s recent history,” commented Graeme Grieve, director, sales & marketing. “Graham’s worldwide role will be a vital one as we prepare for the launch of our new products in the coming years.”