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London dealer trials Chevrolet drive-in fitting room

Phoenix Wimbledon is trialling a new Chevrolet drive-in fitting room concept which will allow customers to see what they look like in their cars.

Chevrolet created and paid for the bespoke fitting room (pictured above) in the Phoenix Wimbeldon’s Plough Lane Chevrolet, Vauxhall and Saab customer car park.

It features a curtained-off area which allows buyers to "try on" the car by driving it onto a central revolving platform placed in front of three giant mirrors. A remote-control handset allows drivers to rotate the platform to get a 360 degree view of what they look like behind the wheel.

The idea came about after Chevrolet carried out online research with over 1,000 motorists, 72% of which said they use their car as a status symbol and 95% saying they had no idea what they look like behind the wheel.

A spokeswoman for Chevrolet said: “We’re excited to be the first car brand to introduce a drive-in fitting room.

“It’s such a simple idea but with 95% of motorists saying they have no idea what they look like in their car, we think it could prove a drive-away hit.”

Chevrolet will now gauge reaction at Phoenix Wimbledon’s Plough Lane site before deciding whether to try the drive-in fitting room at other dealerships in the UK.

  • To view a video of the drive-in fitting room click here.
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