The online portal www.gm-trade.co.uk allows fellow dealers to view the group’s stock at trade prices once they’ve been authorised by the East Anglian group.
Matt Grimmer, group used vehicle sales manager, said the website gives other dealers an opportunity to source cars they already have customers for from its eight Vauxhall, one Chevrolet and two Saab dealerships.
The group stock ranges from 400 to 600 cars, almost all fully prepared for the forecourt.
"It’s another way to turn the metal quicker and get some money in," said Grimmer. The trade sales are "no big margins" but Grimmer does expect them to still be profitable after preparation costs.