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Awards recognise dealer champions of the web

Independent dealer Bob Mullan Motors has been singled out as a leading player in online automotive retailing.

The business won three categories in the annual Auto Trader Click Awards, recognizing the achievements of franchised and independent dealers and manufacturers.

The categories were best customer service, stock locator and best dealer website.

The Click Awards are based on the Auto Trader website usability study, undertaken in July of this year looking at the experience of more than 600 car buyers use of websites from 70 of the UK’s top motor manufacturers, dealers, independent dealers and car supermarket websites, analysing the usability of each site.

The study, undertaken by eDigitalResearch and Auto Trader researched the views and opinions of UK motorists looked at websites’ appearance, ease of navigation, speed of loading and the simplicity of carrying out every day tasks like searching for a used car or finding information.

Other winners included Kia (best manufacturer homepage and most improved manufacturer homepage), Audi (manufacturer new car comparator and manufacturer website), Pentagon Group (dealer for purchase intent and dealer website of the year), Renault Retail Group (dealer homepage) and Robins & Day (most improved dealer website).

>> Advice on enhancing your web offering

Click Awards categories and winners:

Manufacturers:
• Best Motor Manufacturer Home Page:
Winner: KIA
Highly Commended: Renault
Highly Commended: Mini

• Best Motor Manufacturer Customer Service:
Winner: PEUGEOT
Highly Commended: Lexus
Highly Commended: Mercedes-Benz

• Best Motor Manufacturer For Purchase Intent:
Winner: VOLKSWAGEN
Highly Commended: Audi
Highly Commended: Toyota

• Best Motor Manufacturer New Car Configurator:
Winner: AUDI
Highly Commended: Saab
Highly Commended: Volvo

• Best Motor Manufacturer Used Car Locator:
Winner: VOLKSWAGEN
Highly Commended: Mazda
Highly Commended: Audi

• Best Motor Manufacturer Communication of Environmental Credentials:
Winner: RENAULT
Highly Commended: Kia
Highly Commended: Vauxhall

• Most Improved Motor Manufacturer Website:
Winner: KIA
Highly Commended: Seat
Highly Commended: Volkswagen

• Motor Manufacturer Website of the Year 2009:
Winner: AUDI
Highly Commended: Mini
Highly Commended: Volvo

Dealer Group – UK’s Top 20:

• Best Motor Dealer Homepage:
Winner: RENAULT RETAIL GROUP
Highly Commended: Hartwell
Highly Commended: Robins & Day

• Best Motor Dealer Customer Service:
Winner: SYTNER GROUP
Highly Commended: Mercedes-Benz Direct
Highly Commended: Hartwell

• Best Motor Dealer For Purchase Intent:
Winner: PENTAGON GROUP
Highly Commended: Lookers
Highly Commended: Perrys Group

• Best Motor Dealer Used Car Locator:
Winner: ARNOLD CLARK
Highly Commended: Robins & Day
Highly Commended: Evans Halshaw

• Most Improved Motor Dealer Website:
Winner: ROBINS & DAY
Highly Commended: Perrys Group
Highly Commended: Arnold Clark

• Motor Dealer Website of the Year 2009:
Winner: PENTAGON GROUP
Highly Commended: Sytner Group
Highly Commended: Hartwell

Independent Dealer Group:
• Best Motor Dealer Homepage:
• Winner: CORNER PARK GARAGES
Highly Commended: Bob Mullan Motors
Highly Commended: Jeff White Motors

• Best Motor Dealer Customer Service:
Winner: BOB MULLAN MOTORS
Highly Commended: Jeff White Motors
Highly Commended: Motafile

• Best Motor Dealer For Purchase Intent:
Winner: JEFF WHITE MOTORS
Highly Commended: Bob Mullan Motors
Highly Commended: Corner Park Garages

• Best Motor Dealer Used Car Locator:
Winner: BOB MULLAN MOTORS
Highly Commended: Corner Park Garages
Highly Commended: Jeff White Motors

• Motor Dealer Website of the Year 2009:
Winner: BOB MULLAN MOTORS
Highly Commended: Corner Park Garages
Highly Commended: Jeff White Motors

Car Supermarkets – UK’s Top 10:

• Best Car Supermarket Customer Service:
Winner: THE CAR PEOPLE
Highly Commended: Motorhouse
Highly Commended: Autoquake

• Best Car Supermarket For Purchase Intent:
Winner: THE CAR SHOP
Highly Commended: Available Car
Highly Commended: Autoquake

• Best Car Supermarket Used Car Locator:
Winner: AVAILABLE CAR
Highly Commended: The Car People
Highly Commended: Autoquake

• Car Supermarket Website of the Year 2009:
Winner: AUTOQUAKE
Highly Commended: The Car People
Highly Commended: Available Car

• Most Improved Car Supermarket Website:
Winner: MOTORPOINT
Highly Commended: The Car People
Highly Commended: Available Car
 

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