Black Horse Motor Finance will reassert its position as “the first choice for dealers” through a new brand identity in 2010, said products, pricing and marketing director Simon Cotton.
“We will have a powerful customer proposition,” he said. “Black Horse provides strength and stability in uncertain economic conditions.”
Black Horse Motor Finance has appointed a products team to try to ensure that new and existing products meet the requirements of dealers, customers and the bank.
Cotton said: “This team has a hub role between the business and the many business partners within the bank so that specialist services offered by these teams are used to best effect.”
Black Horse provides finance and insurance products through more than 10,000 dealers selling new and used cars, and motorcycle and caravan dealers.