South of England motor retailer Westover Group has been appointed a Kia dealer.
It has added the franchise to its showroom at Wimborne Road East in Ferndown, Dorset.
The premises was previously a Peugeot dealership. It will retain a Peugeot authorised repairer and parts franchise.
Westover still holds Peugeot sales franchises at Poole and Christchurch, and said it can still arrange Peugeot test drives from the Ferndown site at customers' request.
Paul Dillon, group operations director, said: “Kia is a company that means business. It already has an impressive line-up of good quality and aggressively priced cars."
“With Kia in our portfolio and a starting price of just £5,995 for a brand new car, Westover can genuinely claim to have something to suit every buyer’s budget and bias, from pared-down and practical to high performance."
Dillon said there have been no changes to the Ferndown team.