Jonathan Goodman, currently managing director for Peugeot Belgium and Luxembourg, will become the new Peugeot UK director from June 1.

The current managing director for the UK, Pierre Louis Colin, has held the position for just over three years and is now moving to Paris where he will head the newly created division in charge of developing both the strategy and the programmes for the next generation of electric and diesel-hybrid vehicles, for the Peugeot brand.

Goodman has been with Peugeot since joining the brand in 1986. The first 11 years of his career were spent within Peugeot UK before undertaking a series of roles for Peugeot within Europe. These included responsibility for MPV product planning, and responsibility for the relationships of a number of central European Peugeot companies with the Paris centre.

Goodman returned to the UK in 2002 to become marketing director for Peugeot UK, followed in 2005 by the post of director of corporate communications for PSA based in London.