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VW in marketing push for lifestyle vehicles

A campaign begins this week by VW Commercial Vehicles to promote its lifestyle models.

Vehicles such as the Caravelle, Caddy Maxi Life and Transporter Kombi MPVs and the California camper are the focus of its "escape" campaign, which encompasses online, event and dealership marketing.

A microsite, www.vwescape.co.uk, launches this week and the campaign will include Facebook and Twitter.

VW Commercial Vehicles has partnering several leisure brands such as Cycle Surgery, and is appointing brand ambassadors such as windsurfer Bryony Shaw.

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