Family-owned dealer Humphries and Parks will open a Seat dealership in Tunbridge Wells.
Sharing a site with the company’s existing Kia franchise, it will house six Seat cars in the showroom.
Seat managing director Peter Wyhinny said Tunbridge Wells was an open point.
He added the site was “located in exactly the right place” citing its close vicinity to other marque’s dealerships to help raise awareness of the Seat brand.
Wyhinny expects eight to ten staff at the site including three sales executives.
Humphries and Parks also has a Mitsubishi dealership in West Malling, Kent.