AM Online

Events help to push SAF drive

Two events have been mainly instrumental in enabling the Finance & Leasing Association to progress its specialist automotive finance (SAF) programme to where it is today, says head of motor finance Paul Harrison.

“They are the extension of SAF-certification from individuals to companies (SAF approved) and the launch of our revamped website last spring to include a dealer directory,” he said. “The website has had more than
2.3 million hits in the past year.

“SAF Approved recognises those dealerships that are committed to raising professionalism when selling finance. Our SAF dealer directory is an easy way for customers to identify showrooms offering expert advice on finance and rewards dealers who have passed the FLA test by
generating sales-leads through our site.”

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