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Sytner opens fourth Maserati and Ferrari site in UK

Sytner Group has opened Graypaul Birmingham, its fourth dealership for the Italian franchises Ferrari and Maserati..

The Maserati operation, at Highlands Road, Shirley, includes a showroom for four new cars, a covered area for used cars and an eight-bay workshop.

The Ferrari side has a 10 car showroom, further space for 12 used Ferraris, and a merchandise area.

The dealership includes a dedicated specification room – the “Atelier” – where clients can create their bespoke car under the guidance of the Maserati or Ferrari sales team, just like they would for a tailored suit. It has colour samples of the leathers, carpets, stitching and finishes available, plus colours panels for the exterior, plus an electronic car configurator.

Mario Vignali, Maserati franchise director at Sytner, will be based at the site.

He said: “We are exceedingly proud to be representing Maserati in Solihull and this new dealership demonstrates the confidence and the passion we have for the brand.

"We are looking forward to receiving our first Maserati GranCabrio in April and these new showroom facilities will showcase it at its best.”

Sytner already represents Ferrari and Maserati at Edinburgh, Nottingham and Egham.

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