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Dealers take on HiQ franchise

David Harrison in Peebles, Scotland, and Allams of Dorking have both taken on a HiQ fast fit franchise.

It’s the first time franchised dealers have partnered with HiQ and is believed to pave the way for more partnerships with dealers in the future.

Peter Tye, HiQ’s franchise development manager, said: “These are important partnerships for HiQ.

“They could set a precedent for the way that our fast fit network operates and a great deal of time and effort has gone into securing both agreements.

“This is a massive coup for us. Businesses are looking to diversify and if they are only dealing with one brand, then they are limiting themselves.

“Becoming a HiQ franchisee allows them to open themselves up to a multitude of car brands, which allows them to expand their customer base and increase turnover.”

Tye is confident the HiQ franchise will enhance dealers’ existing fast fit facilities and make them profitable arms of the business.

He said: “It is a perfect fit for everyone concerned and we can't wait to see the HiQ sign outside the forecourts. We think that we have stolen a march on our rivals.”

Martin Cutbush, David Harrison operations manager, said: “We wanted to look at a brand that could offer outstanding marketing and internet provisions and HiQ was the ideal choice for us.

“One thing that we have struggled with is getting people to log on to a website to look at their tyre size and make before ordering them with us.

“HiQ can resolve this with their website and we look forward to seeing the results.”

Jeff Allam, a former British Touring Car Championship driver and owner of Allams of Dorking, said: “Our partnership will allow us to create additional work and increase turnover.

HiQ is attempting to position itself as the fast fit network and is aiming to have 185 centres by the end of the year.

 

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