Jaguar Land Rover has launched a "Cycle to Work" scheme as part of a sustainability strategy to encourage employees to take a greener approach to travelling to work.

The scheme will provide employees with the opportunity to make savings on the cost of a new cycle and safety equipment, which will be achieved by taking advantage of income tax and national insurance contributions savings through a salary sacrifice agreement.

The company has chosen an organisation called Cyclescheme as partners to the initiative.

Cyclescheme are a specialised service provider who work closely with a network of local retailers and provide a bespoke support team to deal with employees' queries.

By choosing Cyclescheme Jaguar Land Rover will ensure that employees have the optimum choice of cycle brands.

The scheme is part of the Government's Green Travel Plan and to participate employees will undertake a hire agreement paying either a weekly or monthly amount, which will be deducted from their salary prior to normal tax and NI deductions.

Roadshows will take place across Jaguar Land Rover sites during the month of August to support employees with the application and ordering process.

Des Thurlby, HR director said, "We are delighted to be able to launch the Cycle to Work scheme at Jaguar Land Rover. As well as making a contribution to reducing our carbon footprint, cycling to work is a healthier option and we hope this scheme will inspire employees to think all the time about sustainability and the environment."