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Peugeot takes new mobility package to market

Peugeot has launched a pilot programme for its new mobility service in London and Bristol.

Mu by Peugeot offers customers, irrespective of whether they own a vehicle or not, to have access to a range of mobility services from the Peugeot product portfolio.

Two Robins and Day Peugeot dealerships will run the pilot programme and have dedicated Mu phone numbers and are located in Chiswick, London and Clarence Road, Bristol.

Peugeot says the new service will help the marque extend customer relationships and bring new clients in to the network.

Potential customers can view the services available to hire – from a Peugeot cycle to a Peugeot Boxer panel van, and including scooters, coupé cabriolets, crossovers, compact MPVs, vans, hatchbacks and estate cars – by visiting

 Peugeot UK managing director Jon Goodman, said: "Never before has the rental customer been exposed to such an extensive product range, combined with periods of loan that offer flexible mobility and convenience.

"Mu by Peugeot brings a new mobility offer to our customers, irrespective of their brand familiarity and crucially in the year that the Peugeot brand celebrates 200-years of industrial prowess, it is leading the race to find solutions to current economic and environmental challenges."

A Mu card is obtained and topped up by purchasing credits online.

Dealerships will be required to have a special reception desk and point of sale advertising material to clearly direct customers to the Mu area.

Mu by Peugeot is already working in Brest, Lyon, Nantes and Rennes in France and in five dealerships in Paris and in the capital cities of Germany, Spain and Italy, each utilising the facilities of the Peugeot dealer network.

The new service will be deployed in nine European countries between now and 2011.

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