As Exchange and Mart gears up to release a new range of dealer benefits, it has recruited Gordon Waddell from Fish4 to bring these services to market.
“Gordon’s arrival is very exciting for the Exchange and Mart team. He was hugely successful at fish4 and is a highly respected and experienced professional, which will benefit us and our dealer members immensely,” said Debra Healy, digital director for Exchange and Mart.
"Gordon joins us at a time when we have invested heavily in our systems and processes. This includes the creation of a ‘New Car’ channel to complement our ‘Used Car’ platform and a dedicated dealer portal to ensure sales prospects are even more accessible and profitable to reach.
"This gives Gordon a powerful retail offering to take to the market’s leading franchised and independent dealers.”
Waddell, group account manager for ExchangeandMart.co.uk said:“ With the used car market remaining fragile territory for many traders, now is the time to fully utilise every credible, cost effective sales avenue available to them.”