Damien Dally has been appointed Alfa Romeo UK's head of brand.

In this newly created position, Dally reports directly to Fiat Group Automobiles UK managing director Andrew Humberstone and will be responsible for all Alfa Romeo brand advertising and communication, product planning and economics.

He has previously worked as a regional marketing manager for Audi UK, but joined Alfa in 2002 as a zone sales manager and subsequently has been responsible for retail marketing, marketing operations and more recently brand communication.

“I am looking forward to steering Alfa Romeo into its second century, and to working more closely with our dealer partners and senior management to ensure the brand succeeds within the UK market,” said Dally.

“We have recently introduced the Alfa Giulietta to the product range, and will continue to dedicate our energies into improving the entire Alfa Romeo brand experience.”