The UK’s largest Iveco franchisee, Guest Truck and Van, will open a new full dealership on October 17 in Ipswich.
The 1.5-acre site, adjacent to the A14, will include an eight-bay workshop.
It comes weeks after the family-owned dealer group opened a dealership near Norwich on the A11, having taken over Iveco’s franchises for Norfolk and Suffolk from Iceni group in April.
Both dealerships will operate six days a week, including evening opening for out-of-hours servicing.
The dealer group now covers an area of responsibility for Iveco which extends to East Midlands, West Midlands, North Wales, Cambridgeshire, Suffolk, Norfolk, Leicestershire, Derbyshire, Nottinghamshire, Staffordshire and South Yorkshire.
This includes 10 full sales and service dealerships under the Guest Truck and Van banner, comprising sites in Birmingham, Boston, Cambridge, Coventry, Ipswich, Leicester, Norwich, Peterborough, West Bromwich and Wolverhampton, plus its Sherwood Truck and Van businesses add full sales and service dealerships in Blackwell, Nottingham, Sheffield and Stoke-on-Trent.
The business is part of Guest Motors, which also has car franchises for Fiat and Alfa Romeo in the West Midlands.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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