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AM Awards 2011: The winners

Here we reveal who took away the big prizes at the AM Awards from the event at the ICC, Birmingham.

Winner: Best Training Programme – Mercedes-Benz UK
Sponsored by Black Horse

Inchcape Retail
Lifestyle Europe

Winner: Best Dealer Website – Harwoods Group
Sponsored by

Lifestyle Europe
Jemca Car Group
Marshall Motor Group

Winner: Best Digital Initiative – Marshall Motor Group
Sponsored by Auto Trader

Lifestyle Europe (highly commended)
Henson Motor Group

Winner: Best Marketing Initiative – Co-operative Motor Group
Sponsored by Skoda Auto

Grants Seat
Peter Vardy

Winner: Excellence in Customer Service – MRG Volvo
Sponsored by EMaC

Ford Retail, Gareth J Hughes (Motors), Glen Henderson Mazda, J.C. Halliday & Sons, Sytner Group – Land Rover division

Winner: Most Improved Company of the Year – Sinclair Group
Sponsored by Total Lubricants

Lodge Garage Buckinghamshire Mazda
Marshall Vauxhall of Peterborough

Winner: Sales Team of the Year (new or used cars) – Cross Roads Subaru
Sponsored by Barclays Partner Finance

Lifestyle Europe (highly commended)
Nidd Vale Mazda

Winner: Aftersales Operation of the Year – Rybrook Warwick
Sponsored by Castrol Professional

Blackshaws Garage (highly commended)
Volvo Cars North London (highly commended)
Hobin Group
Listers Group
Marshall Motor Group


Winner: Used car of the year - Volkswagen Golf
Sponsored by Car Care Plan

Nissan Qashqai
Ford Mondeo

Winner: New car of the year – Jaguar XJ
Sponsored by Supagard

BMW 5 Series
Citroen DS3
Ford C-Max
Peugeot RCZ

Winner: Franchise of the Year – Ford of Britain
Sponsored by Ai Automotive

Vauxhall Motors UK
Audi UK

Winner: Best Used Car Retailer – Mercedes-Benz of Salisbury
Sponsored by Experian

Volvo Cars West London

Winner: Best Dealership – Strathmore Motors (Volvo)
Sponsored by QBE Insurance (Europe)

Brayley Honda Enfield
Cropleys Suzuki
David Taylor (Garages)
Duff Morgan Citroen

Winner: Best Retail Group (up to 10 sites) – The Essex Auto Group
Sponsored by ADP Dealer Services

Brayley Honda

Winner: Best Retail Group (more than 10 sites) – Lifestyle Europe
Sponsored by MAPFRE Abraxas

Ford Retail
Marshall Motor Group

Winner: Carmarker of the Year – Land Rover UK
Sponsored by Mondial Assistance

Ford of Britain
Nissan Motor (GB)
Vauxhall Motors UK

Winner: Supplier of the Year – Black Horse

Shortlist Mobil 1, Accident Exchange, MAPFRE Abraxas

Winner: Retailer of the Year – Lifestyle Europe
Sponsored by Q8Oils

Personality of the Year – David Main, BEN chief executive
Sponsored by EasiDrive Accident Management

AM Hall of Fame – Mike Muscroft, TC Harrison chairman
Sponsored by

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