Jaguar is targeting 58,000 SME businesses with a premium direct mail campaign for its new XF 2.2D executive saloon.
The campaign has been created by agency EMO, to go to qualified SME business prospects and prompt consideration of the XF as their next company car.
The mail packs direct the recipient to their closest Jaguar dealer. It will be backed by national and regional media and online marketing.
Recipients are driven to visit the newly developed corporate pages on their local dealer’s website, and will also receive a follow up call from their local dealer.
Nick Davies, managing director at EMO, said: “The local business market represents the overlap area between personal choice and business decision.
"The senior professionals and business owners are extremely busy individuals, making it all the more important to deliver a campaign directly relevant to them."