Kwik-Fit is to increase its focus on winning outright purchase fleet business with the appointment of Martin Towers to the post of corporate and national sales director.
Towers has a near 20-year fleet industry career behind him and will lead Kwik-Fit Fleet’s 13-strong sales team.
He reports to Kwik-Fit Fleet sales director Peter Lambert and takes over from Peter Bennett who left the company earlier this year.
As corporate and national sales director, Towers manages both sides of Kwik-Fit Fleet’s sales departments - corporate account managers, who handle relationships with contract hire and leasing companies, and area sales managers, who manage partnerships with outright purchase fleets.
Towers said: “Over the years Kwik-Fit Fleet has been hugely successful in winning business from the major leasing companies and our very strong focus in that sector of the market will continue.
“However, we are putting an added emphasis on relations with outright purchase fleets and look forward to taking our product offering to more of those organisations.”