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Jaguar targets wealthy women with XK test drive promotion

A partnership between Jaguar and British Airways is aiming to bring more wealthy female consumers to the premium car brand.

Jaguar is targeting 11,000 women aged between 35 and 60 who earn more than £75,000 annually with a direct mailing.

It offers entry into a draw for a first class flight with BA for every one who test drives the Jaguar XK.

The campaign has been created by EMO, the agency contracted by Jaguar Land Rover for dealer marketing.


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