Mike Wise has joined online tyre retailer Delticom to head up a new online fleet tyre business.
The new business will be driven through the website www.fleettyres24.co.uk.
Wise was most recently managing director - fleet for Kwik-Fit.
He said, “We will principally be targeting the SME market.
"However, any business large or small will be able to benefit from opening an account which can be done simply by visiting our website.
"We will be focussing on supplying tyres for cars, vans, trucks and motorcycles and in addition to a vast range of tyres we will be able to deliver low, Continental-style pricing."
Fleettyres24.co.uk will offer the fleet market over 100 tyre brands and 25,000 tyre models together with winter tyre and wheel stocks.