Mike Wise has joined online tyre retailer Delticom to head up a new online fleet tyre business.
The new business will be driven through the website www.fleettyres24.co.uk.
Wise was most recently managing director - fleet for Kwik-Fit.
He said, “We will principally be targeting the SME market.
"However, any business large or small will be able to benefit from opening an account which can be done simply by visiting our website.
"We will be focussing on supplying tyres for cars, vans, trucks and motorcycles and in addition to a vast range of tyres we will be able to deliver low, Continental-style pricing."
Fleettyres24.co.uk will offer the fleet market over 100 tyre brands and 25,000 tyre models together with winter tyre and wheel stocks.
Jeremy has been a journalist for 30 years, 20 of which have been in business-to-business automotive. He was a writer and news editor on AM-sister brand Fleet News for three years before setting up the AM website. For the last five years he has been Bauer B2B’s head of digital helping to manage the digital assets of AM, together with Fleet News, Commercial Fleet, Rail and Smart Transport.
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