Jaguar is rolling out digital point-of-sale material across its UK dealer network.
Offers, services and model information are shown on the touchscreen-equipped displays, with content developed by localisation agency EMO.
“It enables us to display relevant and compelling information in our dealerships, which can help encourage prospective customers to extend their stay in order to find the information they need,” said Adam Henderson, Jaguar UK’s national dealer marketing manager.
“By introducing motion and sound content that is highly visible, we are able to communicate directly with customers and allow them to engage with the brand while gaining in-depth information on the various models and offers available.”
Other benefits of communicating this way rather than with printed point-of-sale collateral, he added, include a reduced environmental impact and faster delivery to dealers.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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