MG Motor UK is opening its own sales centre at its Longbridge plant.
The MG Sales Centre will open on September 30 and the launch brings the brand closer to its goal of reaching 100 sales outlets in the UK by 2015.
MG is in the process of boosting its network from 39 to 60 this year and believes it will be able to expand to 85 with the arrival of a compact hatchback to the range at the end of 2012.
The launch of the MG-owned showroom coincides with the final stages of ‘The Great British Charity Test Drive.’ This has seen fleets of the latest MG cars touring the country in an initiative to raise cash and support Macmillan Cancer Support and Help for Heroes.
The launch will continue throughout the weekend with opportunities to test drive the MG6 GT fastback and the MG6 Magnette sports saloon.
Clint Cordle, MG Motor UK’s marketing manager, said: “We’re planning a fun, family event to mark what is an important development in the new MG story.
“The brand is about fun and this will be a great way to celebrate. But we’re also hoping the celebrations will be well supported so that we can give even more support to Macmillan, which is such a worthy charity.”