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Free report: The AMi strategic assessment of Kia

Automotive Management’s franchised network and manufacturer insight business AMi looks at the brand from a number of perspectives, useful in helping you achieve informed judgements on Kia.

This 26-page report (pdf) is free to AM-online users.

It includes:

* brand SWOT analysis

* market share analysis v competitor set

* dealer attitudes

* fleet penetration stats

* interview with UK MD Michael Cole

* a look at forthcoming models

* network size and changes

* network profile

Download Kia: A Strategic Assessment.

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