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Grange and Ancaster sites invest in lead generation

Cambria Automobiles and Ancaster are among the first dealer groups to use a new lead generation service from Marketing Delivery.

Cambria's Grange Jaguar and Aston Martin centres, Ancaster's Hyundai business in Croydon and the Volkswagen Commercial Vehicles network have begun using the service, branded SmartLeads.

It offers data for more than 5m car drivers, direct from the UK's insurance industry, and lets users search by car, postcode area and occupation.

Marketing Delivery said the occupation search has been used to good effect for van dealerships recently as prospects are being targeted based on whether their occupation indicates they’re likely to drive a van, such as painter, gardener or plumber.

SmartLeads uses Marketing Delivery’s SmartMail eCRM system for the email broadcast and tracking.

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